As reported by istockanalyst.com — Nintendo of America today announced plans to drop the suggested retail price of its portable Nintendo 3DS^â„¢ system to $169.99 in the United States, as new games based on some of the world’s most beloved video game franchises head to the system. The new price, down from the suggested launch price of $249.99 and effective Aug. 12, makes an outstanding value even better and sets up a strong holiday season for the system.

“For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now,” said Nintendo of America President Reggie Fils-Aime. “We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games.”

Nintendo 3DS has the strongest software lineup of any video game system this holiday season and the new price now opens up the glasses-free 3D experience to many more consumers. Building on the popularity of The Legend of Zelda^™: Ocarina of Time^™ 3D, which launched June 19, the upcoming game calendar is a Who’s Who of iconic video game franchises. Star Fox 64^™ 3D arrives on Sept. 9, followed by Super Mario^™ 3D Land in November, Mario Kart^™ 7 in December and Kid Icarus^™: Uprising during the holiday season.

In addition to great games, Nintendo 3DS has a host of attractive features* that make it the must-have video game system this season:

• The new Nintendo Video^â„¢ service automatically delivers short 3D videos from the worlds of music, comedy, animation and Hollywood.
• A free application allows Netflix members with unlimited streaming plans to instantly watch TV episodes and movies streaming from Netflix.
• The Nintendo eShop is a digital store for Nintendo 3DS owners that provides access to a wide variety of downloadable content, such as original 3D software, classic games that have been re-mastered in 3D called 3D Classics, Game Boy^â„¢ and Game Boy Color “Virtual Console” games in their original 2D glory, and more than 350 Nintendo DSiWare^â„¢ games. Visitors can also view video game trailers, screen shots and product information for games, including those available at retail locations.

Written by: Henry Knox Writer